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About TGBBS

The Great British Bra Survey is primarily initiated to help establish & illustrate the active consumer habits, behaviours & dynamic attitudes felt by Brits towards the divergent elements of the ever thriving lingerie industry across the UK. The survey aspires to place emphasis on the practice and approach to the way in which British Consumers choose to purchase & wear their bras and derive statistics that will hopefully help interpret the positive & productive principles of the underwear industry whilst highlighting the negative areas of the market, allowing us to confirm these ideas & improve upon them. ‘8 out of 10’ women are wearing the incorrect bra size has become a hot topic across many forms of online media; alongside collections of remarkable statistics that aim to illustrate the attitudes of women & men across the UK; statistics that we can’t help but investigate!

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The Great British Bra Survey

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